As they journey on the path of entrepreneurship, many successful businesspeople would identify their intuition or gut instincts as their compass and mentor. Without it, they wouldn’t have achieved the “unachievable.”
“Don’t let the noise of other people drown out your inner voice. And most importantly, have the courage to follow your heart and intuition. They somehow already know what you truly want to become,” advises Steve Jobs, Apple Computer CEO
So what is intuition or gut? For some it is a feeling in their stomach, for others, a compelling vision, and for more its an inner voice; all of which are promoting with conviction, a course of action.
It works best when there is no emotional connection to its finding.
"A life spent making mistakes is not only more honourable, but more useful, than a life spent doing nothing."
George Bernard Shaw
According to Global Entrepreneurial Monitor (GEM) fear of failure is the top reason given in
NESTA - the National Endowment for Science, Technology and the Arts and the UK’s largest early stage investor in innovative and creative businesses – found that almost three quarters of people who said they had what they believed was a good business idea were not acting on it because they were afraid of not succeeding.
Ironically on further examination it is obvious that all would-be entrepreneurs are being paralysed by something that doesn’t exist.
That’s right. Failure is a myth!