A new guide to support potential exporters based on the island of Ireland has just been launched. The Export Start Guide is a partnership initiative from Chartered Accountants Ireland and two enterprise development agencies, Enterprise Ireland and Invest Northern Ireland. The Export Start Guide offers comprehensive, practical guidance information for businesses considering new markets and opportunities. Content in the guide includes advice on areas including resources, capacity, evaluating demand, selecting and understanding a market, price expectations and payment, distribution, marketing and export planning.
In any new business there are a million and one problems to solve and a million and one potential answers to those problems. Each day you know your business will live or die on the way you tackle these problems and the results that they produce. When it comes to advertising and marketing this is particularly the case. You know you can’t survive without marketing, yet you also know that your budgets may not stretch far enough to justify many of the traditional forms of marketing like radio and TV. The key to success is to spend where you get the biggest bang for your buck – the tricky bit is figuring out how best to get this biggest bang.
Support options available include assistance towards employing a full time or part time sales person, engaging a graduate for a 12 month sales & Marketing project or funding for a market research project. Since its inception, the programme has helped more than 350 companies across the island, generating over £100m worth of sales. In 2011 alone each company participating on Acumen benefitted from an average of £240k worth of additional sales.
Attending events such as conferences and exhibitions gives individuals and businesses a fantastic opportunity to connect with a target audience and establish positive relationships with new and existing clients. If you are a regular presence at these shows it's important you make a long-lasting impression on everyone you meet, which is where promotional products can come in handy.
InterTradeIreland has today launched the 2012 phase of its exciting sales development programme, Elevate, which aims to help small businesses across Ireland develop sales opportunities through first time cross-border exports. Research carried out by InterTradeIreland indicates that small businesses which are not exporting have been hit hardest by the recession.