Entitled ‘Sponsorship Transformation: Building Better Game Plans’, the event at the Aviva Stadium on 15 March will feature advice on and analysis of best practices sponsorship plans for 2011 and beyond. The Summit will include keynote addresses and interactive roundtable discussions from Irish and global industry leaders including senior marketing personnel from O2, IRFU, Diageo, An Post and Bord Gáis Energy. An international perspective will be presented by speakers including Jim Tobin, Director and Head of Sponsorships for the Canadian bank Scotiabank, which operates in 50 nations.
Graduate business schools rarely teach students effective writing techniques. Yet with websites, blogs and newsletters now dominating corporate communications, well structured copy can be the difference in clinching that sale. '31 days to write better copy' provides business owners with free advice and techniques for successful copy-writing.
The International Selling Programme is Enterprise Ireland's flagship programme designed to equip Irish companies with the necessary tools to reach their export sales potential in global markets. Delivered in partnership with Dublin Institute of Technology (DIT), this practical programme will deliver a real and immediate impact both for you as an individual and for your company's ability to access new markets and grow export sales. The next International Selling Programme commences in January 2011 with applications being accepted until the 29th October 2010.
If you’re thinking of starting a new business, already own your own business, or are merely embarking on a personal venture, you may have considered availing of the services of a designer to help get you started with your design project. But how do you go about finding a quality designer who really knows their stuff and who won’t rip you off? How do you weed out the good from the bad?
All over the web, the papers and the Internet, one is constantly bombarded with advice on good web design, search engine optimization and what graphics to use on your website. While all three elements are incredibly important (I give talks and seminars on some of those topics), one of the least talked about areas is the content or copy that you have on your website.