Attending events such as conferences and exhibitions gives individuals and businesses a fantastic opportunity to connect with a target audience and establish positive relationships with new and existing clients. If you are a regular presence at these shows it's important you make a long-lasting impression on everyone you meet, which is where promotional products can come in handy.
By offering these products, you can ensure that people remember your company long after the event has ended and, with any luck, they ought to view you in a positive light and be more inclined to do business with you in the future.
In fact, research by the British Promotional Merchandise Association shows 79 per cent of Brits claim they are more likely to interact with a company that has provided them with branded gifts.
With that in mind, here are some of the ways that businesses can make sure those attending conferences not only have the incentive to come to their stall and will remember them fondly.
Hand out sweet treats
Let's face it, most of us enjoy eating delicious treats (even if it's only now and again) so giving away free sweets and chocolates is a surefire way to draw in passersby.
Having a tub filled with goodies on your stall or giving out sweets from a large bag you carry around with you will definitely capture people's attention, and from here you have a great opportunity to inform them about your products and services.
Alternatively, you might want to distribute small packets that people can take home with them. Doing so means they can eat their sweets whenever and wherever they like and when they come to unwrap the packaging they will be reminded of your company.
To make sure attendees are able to associate these treats with your organisation, you should customise the labelling to feature marketing information such as your logo and contact details.
Give out promotional packs
Another good way to create a great impression at conferences and similar events is to give away promotional packs.
Again, these are an effective tool to use in drawing more people to your stall or desk, though if you want to make maximum use of these items, you ought to ensure these bags feature your company's logo. Of course, the products that are placed in the packs - whether they are pens, badges, bookmarks or notepads - should also be customised to feature your branding.
Obviously, if you want to make a good impression on those you meet at conferences you should dress smartly, and it's worth considering the role that branded clothing can play in achieving this.Wearing items like cufflinks and ties that feature your organisation's marketing information will not only help you appear professional, but can also boost brand exposure and increase the likelihood of people remembering you.
If you are attending conferences and exhibitions you will often need to have some sort of photo pass, so wearing branded lanyards (or even handing these out as a free gift) not only provides an effective way to keep such accreditation safe, but also exposes your brand to everyone you meet.
If you attend conferences and trade shows, what steps are you taking to market yourself and/or the company you work for? We would love to hear from you, so please leave a comment below and share your experiences with us.