Three separate Dungarvan-based enterprises were recently (Wednesday 4 May) presented with Awards in recognition of their efforts to promote Irish in their respective businesses. Lawlor’s Hotel, Printmaster and Readers’ Choice all received certificates and prizes in the form of free advertising in local newspapers, the Dungarvan Leader and the Dungarvan Observer, at an event in the Old Market House Arts Centre, Dungarvan, which was hosted by Comhlacht Forbartha na nDéise and Waterford County Council.

The Gradam Gnó na nDéise/Irish in Business Awards scheme recognises businesses in Dungarvan and West Waterford that promote the use of the Irish language as part of their business. It is organised jointly by local Gaeltacht community-development company, Comhlacht Forbartha na nDéise and Waterford County Council, and is actively supported by Dungarvan & West Waterford Chamber of Commerce.

Awards were presented in three categories at today’s event.

(i)            Lawlor’s Hotel won the award for best Signage & Visual Impact;
(ii)           Printmaster won the award for best Service & Innovation; and
(iii)           Readers’ Choice won the award for Long Service to the Irish Language.

The three businesses were presented with their winning certificates by Cllr. Tom Higgins, Mayor of Dungarvan; Cllr. Paddy O’Callaghan, Waterford County Mayor; and Alan Ryan, President, Dungarvan & West Waterford Chamber of Commerce. Paul Mooney from the Dungarvan Observer and Colm Nagle, editor of the Dungarvan Leader presented the winners with free advertising vouchers for their respective local newspapers.

Speaking at the event, Dungarvan Town Mayor, Cllr. Tom Higgins, said that Dungarvan is fortunate to have a Gaeltacht area in its hinterland and it can capitalise on the benefits this brings to an area. “The use and promotion of the Irish language and culture is not only important to us as Irish people, but it also brings with it economic and cultural benefits. I congratulate all the businesses nominated for this year’s Gradam Gnó na nDéise and I welcome their efforts to promote our language and cultural heritage. Special congratulations to the three category winners this year – traosláim libh go léir.”

Micheál Ó Maolruanaidh of Foras na Gaeilge was also present at the prize-giving event and he gave a very informative talk on the benefits of using the Irish language as a marketing and promotional tool. Studies have proven that marketing and promotion of an area as an Irish language cultural location is not only important to locals and native Irish speakers, but it is also attractive to visitors and tourists, and this brings with it economic and tourism benefits.

Cabríní de Barra, Development Manager, Gaeltacht na nDéise and Máire Seosaimhín Breathnach, Irish Officer with Waterford County Council, both of whom organised this year’s Irish in Business Scheme, also congratulated all of the businesses in Dungarvan and West Waterford who took part in this year’s event. They praised the commitment and enthusiasm of the category winners in particular, all of whom have shown a great willingness to engage with their customers through the medium of Irish. Cabríní and Máire Seó thanked all of those who took part in this year’s Gradam Gnó, particularly the generous sponsorship of the Dungarvan Leader and Dungarvan Observer, the support of Foras na Gaeilge and the active support and co-operation of Jenny Beresford and all at West Waterford Chamber of Commerce.


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