sonruSonru was announced winner of the Innovation and Technology Award at the Leinster final of the 2011 Ulster Bank Business Achievers Awards at a ceremony in Dunboyne Castle on Wednesday last (January 26th). Sonru and the seven other winning businesses from the Leinster region, who were selected from a shortlist of 119 companies, will now go on to compete with the winners from the other provinces for the national title and individual category title at the all-island final in April.

The grand prize for the national winner is a comprehensive package that includes an executive education programme at Harvard Business School, €50,000 worth of advertising space in the Irish Independent and a one-year membership of the Institute of Directors.

The winning companies were judged on a variety of merits including financial performance, company milestones and achievements, future strategy for the business and development of innovative products and services.

The Ulster Bank Business Achievers Awards are in association with the Irish Independent, Enterprise Ireland and InterTradeIreland.

Non-executive director, Fiona O'Sullivan represented Sonru at the event in Dunboyne Castle. Commenting on the company's success, Fergal O'Byrne, CEO of Sonru Ltd. said: "We are delighted to be chosen as provincial category winners of this prestigious competition. It's a further validation of our business model and our ambitous growth plans for the future. 2010 was an important year for Sonru as we built up our team and invested significantly in product development, 2011 is all about growth and internationalization and we'd like to thank Ulster Bank for recognizing the potential in Sonru."

Sonru, a multi-award winning automated online video interview solution, replaces first round phone and on-site interviews. Sonru has secured clients in Ireland including Eircom, Paddy Power and Allianz and has a number of clients in the US, India, Russia, Germany, Pakistan, Denmark, Italy and Spain. Sonru formally entered the UK market in January 2011 via a Reseller agreement with



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