Promotion of our website is designed to generate a steady steam of traffic to business-startup.ie with a high degree of relevance for our site advertisers. To this end, the promotional mix we are employing includes both an online marketing effort and also print advertising.
Promotional efforts online are focused primarily on 1) Search Engine Optimisation and 2) Google AdWords.
Search Engine Optimisation (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. To this end, a large part of our marketing budget is directed at improving the listing position of our website in online search engines such as Google and Yahoo. Some of the most popular search phrases for people considering starting a business are "starting a business" and "business startup".
On Google Ireland we are ranked No. for "starting a business" and No. 4 for "business startup" while on Yahoo Ireland we are ranked No. and No. respectively. (Data correct as at 8th February 2010).
STANDARD - €49 for a period of 3 years!
A Link to your website
Add multiple keywords to optimise your exposure on the directory
Add details on products or services
Add a 500 word paragraph about your company
Your web address and contact details will be shown in your company description area
Add your logo to your listing
Your company will be listed below the Featured Listings
€ 49 for a period of 3 years!
Partner Charity - Kiva
10% of all directory income generated by Business-Startup.ie will be lent to entrepreneurs overseas in less developed countries of the world who do not have access to the wealth of resources available to us here in Ireland but, who strive nonetheless to get a new business off the ground in order to provide for themselves and their families. To make an impact both at home and overseas, we have teamed up with the micro-lending website Kiva who specialise in channelling micro-loans to entrepreneurs in developing countries across the world. For further details, please click here. You can visit our webpage on the Kiva site and see details of who we are lending to by visiting http://www.kiva.org/lender/businessstartup .